EU trademark registration
Purpose and Benefits
Used for promoting and identifying the goods or services of the trademark owner. It helps protect the company’s reputation and profits, and enhances brand image and market competitiveness.
Scope of Trademarks That Can Be Registered
Following amendments under the WTO-related provisions, a trademark may be any sign that is visually perceptible and can be represented graphically. In particular, it may be composed of a combination of text, personal names/names, letters, numbers, graphical elements, and colours, including any combination of the foregoing elements.
Three-Dimensional Trademarks
A trademark may include a three-dimensional form, but it must be recordable and publishable—for example, in the form of drawings or a textual description.
Increasing the Chances of Registration Success
To increase the chances of successful registration, it is recommended that the customer provides a trademark design created by themselves wherever possible, and that the wording-level meaning is not particularly obvious. At the same time, ensure the trademark is distinctive and novel.
Goods / Services Classification
Before filing, the goods/services classification must be checked and confirmed in accordance with the requirements, and the content must be accurately matched to the corresponding class(es). Please provide the specific goods or services you wish to apply for so that we can assist with confirmation based on the classification requirements.
Free
Notarization / Certification Fees
Not applicable
Trademark registration application
One trademark, one class: HKD 11,500
Add one additional class: HKD 2,000
Registration time: 15–18 months
Validity period: 10 years
EU trademark member states do not include Belarus, Iceland, Russia, Serbia, Switzerland, Turkey, Ukraine and other European countries, if the trademark needs to obtain a wider range of protection in the European market, it is recommended to register the EU trademark at the same time as the registration of important European countries one by one.
Trademark registration procedures
- Confirm the trademark type to be applied for (word mark / device mark / word-and-device combination / three-dimensional, etc.).
- Select the appropriate class(es): Choose the correct class(es) based on the scope of the goods or services (as mapped in the classification table).
- Search for similar trademarks and conduct a risk assessment: Compare with existing trademarks to reduce the risk of refusal due to similarity or infringement of others’ rights.
- Applicant information: Provide basic details of the applicant/company, including name and address, etc.
- Trademark design submission: Submit the trademark design/wording. If it is a device or a combined mark, provide a clear design or image file.
- List of goods or services: Specify the goods or services to be covered, and ensure they match the selected class(es).